Consider how well you rank on Google's maps pack, or organic results. These are local results. LocalRank Flux allows you to view your search results.
If you own a small business with customers in the local area, it is important to invest locally in SEO. Small business owners who invest in local SEO will experience an increase of foot traffic and better visibility at their bricks-and-mortar stores. But local SEO strategies take technical skills and patience.
Another factor to consider is how well you are ranking on Google's "map pack" or organic results. These are the results that appear under the local map. You can use a tool called LocalRank Flux to check your search rankings.
Even if you don’t have the budget to create a comprehensive SEO strategy, there are still many ways to increase your visibility in local searches. You can start with a local content strategy plan. This plan ensures your site stays current and supports internal linking.
Google Business Profiles allow you to track the performance of your business within Google's local search results. This profile is also a great place to discover how consumers react to your business. Search results can show you how many people have left reviews and contacted you directly.
Additionally, you can track your search volatility and rank changes to identify any algorithmic changes. Google Search Console is an excellent tool to monitor your rankings and search volatility.
Rank Tracker, a free tool that allows you to monitor your local search results, can be a great help. You can also use this tool to identify issues with your site that could lead to lower rankings.
Like any type of marketing, local SEO services should be customized. It is important to create a plan for different areas such as your local area. Similar to the previous step, create content relevant to each of your target audiences.
It is crucial that you measure and record your progress, just like any other digital marketing strategy. This can be used to determine bounce rate, page views per visitor and exit rates.
Rank Tracker is a free tool that can be used to track your local search results. This tool can help you spot problems on your site which could be leading to lower rankings.
Participating on local social networks, such as Instagram and Facebook, can help optimize your social presence. These social networks let you post about your company, promote it, and interact directly with other local business owners.