The company's success comes from its focus on targeting consumers who are ready to buy a new mattress. This means that the company uses social media platforms like Facebook and Twitter to target consumers who are more likely than others to purchase a new mattress. They also use affiliate sites to improve their ratings as well as analyze their visitors' browsing habits. While many companies do this online, Nectar is a good example of a brick-and-mortar business because it is more efficient than trying to sell products online.
Chicago Mattress Outlets