Why do brands advertise? Why do they do marketing at all? Because it’s not sufficient to merely have a fantastic product. You need to tell your customers about it. All the best companies understand this – even Coca Cola continues to do promotions, despite dominating the soft drinks market. No brand can rely on prior success.
When a brand launches a new product, they’ve spent months (even years) perfecting their design or recipe. The same is true of their services. So much thought has gone into every aspect; after all, no product idea begins ready for the shop shelf.
No customer understands this. That’s the job of a promotional company – to explain why a customer should buy the product/service. It does this through in-person events.
They’re bespoke, personal, intimate. They’re a chance for a trained promotions team to generate a buzz – that will carry through into the online world.
Neither do brands have the time or expertise to create such a comprehensive promotional strategy. Often, they need to meet tight deadlines. That’s why even the best companies turn to a promotions company like Isilumko Activate. We have the resources and experience to run successful marketing campaigns, transforming your brand image.