About Me

Harrison Probert

Welcome to my website! I’m Harrison Probert, a passionate and experienced Digital Marketing Manager specializing in Behavioral Psychology, Conversion Rate Optimization (CRO), User Behavior, Persona Development, and Site Usability. With a deep understanding of human behavior and a keen eye for data-driven strategies, I strive to create impactful digital experiences that drive results.

Throughout my career, I have been fascinated by the intersection of psychology and marketing. I firmly believe that understanding the intricacies of human behavior is the key to unlocking successful digital campaigns. By leveraging behavioral psychology principles, I am able to create tailored strategies that resonate with users on a deeper level, ultimately driving conversions and maximizing ROI.

My expertise in Conversion Rate Optimization (CRO) allows me to optimize websites and digital assets to their fullest potential. By analyzing user behavior, conducting A/B tests, and implementing data-driven changes, I help businesses improve their conversion rates and achieve their goals. I am constantly staying up-to-date with the latest industry trends and best practices to ensure that my clients stay ahead of the competition.

Persona development is another area of my specialization. By creating detailed user personas, I am able to understand the needs, motivations, and pain points of different target audiences. This knowledge enables me to craft highly personalized marketing campaigns that resonate with specific user segments, resulting in increased engagement and conversions.

Site usability is a crucial aspect of any successful digital presence. I am passionate about creating intuitive and user-friendly experiences that keep visitors engaged and encourage them to take desired actions. By conducting thorough usability audits and implementing user-centric design principles, I ensure that websites are optimized for seamless navigation and enhanced user satisfaction.

In addition to my professional pursuits, I enjoy staying active and exploring the outdoors. Whether it’s hiking, cycling, or playing a friendly game of soccer, I find that these activities help me maintain a balanced mindset and fuel my creativity. I also enjoy reading books on psychology and marketing, constantly seeking new insights and perspectives to enhance my professional knowledge.

Thank you for visiting my website. I am excited to share my expertise and help you achieve your digital marketing goals. Feel free to reach out to me for any inquiries or collaborations. Let’s create impactful digital experiences together!