Status of This Document
This is a template, not a set of published terms. It sets out the clauses a website of this kind ordinarily requires, but the identifying details and the governing jurisdiction have deliberately been left as placeholders. It must be reviewed by a suitably qualified legal adviser and completed before publication. Nothing in it constitutes legal advice, and no clause should be relied upon until it has been checked against the operator's actual arrangements.
Effective date: ORG PLACEHOLDER — effective date
Version: ORG PLACEHOLDER — version reference
Acceptance of These Terms
By accessing, browsing or otherwise using this website you agree to be bound by these terms of use and by the privacy policy, which is incorporated by reference. If you do not accept them, you should not use the site.
These terms apply to every visitor, whether or not an enquiry is subsequently made. Continued use of the site after any revision takes effect constitutes acceptance of the revised terms, so you should check this page from time to time. If separate terms are ever issued for a specific service, those terms will prevail over these to the extent of any inconsistency.
Who Operates This Site
This website is operated by the organisation identified below, which must be named in full before publication together with its registered details and the address at which it can be contacted in writing.
Operator: ORG PLACEHOLDER — registered legal name of the operator
Registered address: ORG PLACEHOLDER — registered address
Registration: ORG PLACEHOLDER — company or professional registration details
Queries about these terms: CONTACT PLACEHOLDER — contact point for legal queries
Nature of the Content: No Dental or Medical Advice
The material published here is general information about Teeth Whitening, prepared for a UK readership and written without knowledge of any individual's circumstances. It is expressly not dental, medical, or other professional advice, and it is not a diagnosis, treatment plan or clinical recommendation.
Reading this site, or sending an enquiry through it, does not create a clinician-patient relationship. No such relationship arises unless and until a registered dental professional has assessed you in person and agreed to provide care. Until that point no duty of clinical care is owed to you, and general statements made here should not be treated as personal to your situation.
You should not disregard, delay or discontinue professional dental or medical care because of anything you have read here. If you have symptoms that concern you, and in particular severe or worsening pain, swelling, bleeding that does not settle or injury to the mouth or teeth, you should seek prompt in-person assessment rather than relying on general information.
No Reliance and No Guarantee of Outcome
While reasonable care is taken to ensure that the content is accurate and current at the time of writing, no representation or warranty is given that it is complete, accurate, up to date or fit for any particular purpose. Clinical understanding, professional guidance and regulation all change, and material that was accurate when published may cease to be so.
Nothing on this site is a guarantee, promise or prediction of any treatment outcome. Whitening responses differ between individuals for reasons that include the type and depth of staining, enamel thickness, the starting shade and the presence of restorations. Descriptions of what may be achievable, including those on the results page and the services page, are illustrative and general. Any statement about cost or duration is indicative only until a written treatment plan has been provided following an in-person assessment.
To the extent permitted by law, any reliance you place on the content is at your own risk.
Intellectual Property and Permitted Use
All text, layout, graphics, logos, page design and other material on this site, and the selection and arrangement of that material, are protected by copyright and other intellectual property rights owned by or licensed to the operator.
You may view pages on screen, and print or download extracts, for your own personal and non-commercial use, provided that no copyright or other proprietary notice is removed or altered. Beyond that, you may not reproduce, republish, distribute, adapt, frame, sell, systematically extract or otherwise exploit any part of the site without prior written permission. Using any part of the content to train, fine-tune or evaluate an automated system is not permitted without express written consent. Nothing in these terms transfers any intellectual property right to you.
Acceptable Use
You agree to use the site lawfully and in a way that does not restrict or inhibit anyone else's use of it. In particular you must not:
- use the site for any unlawful, fraudulent or deceptive purpose, or in breach of any applicable law or regulation;
- attempt to gain unauthorised access to the site, the server on which it is stored, or any connected system or database;
- introduce any virus, worm, logic bomb or other material that is malicious or technologically harmful;
- interfere with the proper working of the site, including by any denial-of-service attack or by imposing an unreasonable load on the infrastructure;
- use automated means to scrape, harvest or index content other than as permitted by the site's robots directives;
- impersonate any person, or misrepresent an affiliation with any person or organisation;
- send unsolicited commercial communications through any contact route provided.
A breach of this clause may be reported to the relevant authorities, and any identity information held may be disclosed to them. Access may be withdrawn without notice.
Third-Party Links
The site may link to third-party websites, resources or regulatory bodies. Those links are provided for information only. The operator does not control third-party sites, does not endorse them, and accepts no responsibility for their content, accuracy, availability, or for any loss arising from your use of them. Following an external link is at your own risk, and the terms and privacy practices of the destination site will apply.
No third party may frame this site, or represent that a relationship or endorsement exists, without prior written consent.
Availability and Changes to the Site
The site is provided on an "as is" and "as available" basis. No undertaking is given that it will be uninterrupted, error-free, secure, or free from viruses or other harmful components, or that defects will be corrected. Access may be suspended, withdrawn or restricted at any time, in whole or in part, without notice, including for maintenance or for operational reasons.
Content may be changed, updated or removed at any time. Pages may be archived or discontinued, and there is no obligation to keep any particular material available or to notify you of changes. You are responsible for ensuring that your own equipment and connection are suitable for accessing the site.
Limitation of Liability
Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited. That includes liability for death or personal injury caused by negligence, liability for fraud or fraudulent misrepresentation, and any other liability that applicable law does not permit to be excluded or restricted. Where you deal as a consumer, your statutory rights are unaffected by these terms.
Subject to that, and to the fullest extent permitted by law, the operator excludes all conditions, warranties and other terms that might otherwise be implied by statute, common law or equity, and shall not be liable for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, arising out of or in connection with the use of, or inability to use, this site or any content on it. That exclusion extends in particular to loss of profits, loss of business or revenue, loss of anticipated savings, loss of data, loss of goodwill, and to any indirect or consequential loss however arising.
Any aggregate cap on liability, and any provision addressing liability arising from an inability to use the site, should be settled on legal advice before publication.
ORG PLACEHOLDER — liability cap and insurance position
Indemnity
You agree to indemnify the operator, and its officers, employees and agents, against all claims, liabilities, damages, losses, costs and expenses, including reasonable legal fees, arising from or connected with your breach of these terms, your misuse of the site, or your infringement of the rights of any third party through your use of the site. This obligation survives any termination of your access.
General Provisions
Severability
If any provision of these terms is found by a court or other competent authority to be invalid, unlawful or unenforceable, that provision shall be severed to the minimum extent necessary and the remaining provisions shall continue in full force and effect.
Waiver
A failure or delay in enforcing any provision is not a waiver of it, and no single or partial exercise of any right prevents any further exercise of that or any other right.
Entire agreement
These terms, together with the privacy policy and any notices published on the site, constitute the entire agreement between you and the operator in relation to your use of the site, and supersede all previous statements, understandings and arrangements about it. Nothing in this clause limits liability for fraudulent misrepresentation.
Third-party rights
Except as expressly stated, a person who is not a party to these terms has no right to enforce any of them.
Changes to these terms
These terms may be revised at any time by amending this page. The version in force is the one published here at the time you access the site, and the effective date above records when it took effect. Where changes are material, a note of the revision should be displayed for a reasonable period.
Governing Law and Jurisdiction
The United Kingdom contains more than one legal system, and the correct choice depends on where the operator is established and where its patients are. Because that has not been established, the governing law and the courts having jurisdiction are left as placeholders and must be completed on legal advice rather than assumed.
Governing law: ORG PLACEHOLDER — governing law of the relevant UK jurisdiction
Jurisdiction: ORG PLACEHOLDER — courts having jurisdiction
Where you access the site from outside the United Kingdom, you do so on your own initiative and are responsible for compliance with local law. The regulatory position described in this site's material on choosing a whitening provider reflects UK arrangements and may not apply elsewhere.
Finally, and for the avoidance of doubt: the information published on this site, including on the home page and the prices page, is educational material about Teeth Whitening and is not a substitute for assessment and advice from a registered dental professional.